Rootly plans and prices
| Product and plan | Price per user per month | What you get |
|---|---|---|
| Incident Response Essentials | 20 USD | Incidents in Slack, Rootly AI chat, similar incidents, AI meeting scribe, retrospectives, 1 external and 1 internal status page, mobile app, metrics, SSO and SAML |
| Incident Response Enterprise | Custom | Custom forms and incident types, private incidents, secrets management, audit logs, advanced workflows, SCIM |
| On-Call Essentials | 20 USD | Alert routes, grouping and noise reduction, 20 schedules and escalation policies, shadow rotations, holiday and PTO calendars, 1 live call routing number, schedule gap detection |
| On-Call Enterprise | Custom | Unlimited schedules and escalation policies, dynamic escalation paths, 5 live call routing numbers, support for China |
| AI SRE | Custom | Root cause suggestions, alert correlation, impact analysis, remediation suggestions |
Source: rootly.com/pricing, checked in September 2026. Rootly does not show a free plan or a monthly versus annual split on that page, so confirm billing terms with their sales team before you sign.
Why do some sites show Scale and Essentials plans?
Older pricing trackers list Rootly Essentials and a larger Scale tier. Vendr, for example, shows Essentials at 12,000 USD list for 50 users and Scale at 42,000 USD for 100 users. Rootly's own page now shows Essentials and Enterprise for each product, so treat the Scale numbers as a reference for what a quoted Enterprise contract can look like, not as a current plan.
Rootly cost beyond the seat price
The 20 USD headline is real, but four things decide the invoice.
- Two products, two lines. On-call is a separate purchase. If you want Rootly to page people, you pay for Incident Response and On-Call, and the seat counts may differ between the two.
- Private incidents need Enterprise. Security incidents and HR-sensitive incidents usually have to be private. On Rootly that feature sits on Incident Response Enterprise, which is quoted.
- One external status page on Essentials. A company with separate products or regions that needs more than one public page moves up a tier.
- Renewal terms. Vendr reports that Rootly contracts often carry an automatic 5 to 10 percent annual increase unless it is negotiated out. Ask for a price cap in the first contract, since it is harder to remove at renewal.
On the other side, Rootly offers up to 50 percent off for startups under 100 employees, under 50 million USD raised and under five years old, and a pay what you can program for companies under 25 employees. If you qualify, ask for it before you compare anything else.
How much does Rootly cost per year?
At list price, Rootly Incident Response Essentials costs 240 USD per user per year and the pair of Essentials products costs 480 USD per user per year. A 15 person team with both products pays about 7,200 USD a year before any discount. Vendr's buyer data puts the median negotiated discount at around 15 percent on Essentials.
Rootly pricing for 5, 15 and 40 users
List prices per month. Rootly prices from rootly.com, other vendors from their public pricing pages, annual billing where offered.
| Setup | 5 users | 15 users | 40 users |
|---|---|---|---|
| Rootly Incident Response Essentials only (20 USD) | 100 USD | 300 USD | 800 USD |
| Rootly Incident Response plus On-Call Essentials (40 USD) | 200 USD | 600 USD | 1,600 USD |
| IncidentBot Starter, on-call and status page included (24 USD) | 120 USD | 360 USD | 960 USD |
| IncidentBot Team, unlimited SMS and voice (49 USD) | 245 USD | 735 USD | 1,960 USD |
Read it honestly. For incident response alone, Rootly Essentials costs a dollar less per seat than IncidentBot Starter. Once you add paging, Rootly's pair costs 40 USD per seat, almost twice IncidentBot Starter, which already includes on-call scheduling, escalation, 100 SMS and voice notifications per user and a public status page. IncidentBot Team costs more than the Rootly pair because it adds unlimited phone paging, three status pages and postmortem drafts; teams that page rarely are fine on Starter.
Rootly pricing vs incident.io, PagerDuty and FireHydrant
Per user per month for a team that needs Slack incidents and on-call paging. Checked on each vendor's pricing page in September 2026.
| Vendor and plan | Per user with on-call | 15 users per month | Notes |
|---|---|---|---|
| Rootly Essentials, both products | 40 USD | 600 USD | Private incidents on Enterprise |
| incident.io Team plus on-call add-on | 25 USD | 375 USD | 2 schedules and 3 workflows on Team |
| incident.io Pro plus on-call add-on | 45 USD | 675 USD | Private incidents, AI postmortems |
| PagerDuty Professional | 21 USD | 315 USD | Incident workflows on Enterprise only |
| PagerDuty Business | 41 USD | 615 USD | |
| FireHydrant Pro | 25 USD | 375 USD | SMS and voice sold separately, now part of Freshworks |
| IncidentBot Starter | 24 USD | 360 USD | Public status page and free stakeholders included |
The full breakdowns are in our incident.io pricing, PagerDuty pricing and FireHydrant pricing guides.
Which Rootly plan does your team need?
- You already page with PagerDuty or Opsgenie and only want better incidents in Slack: Incident Response Essentials is the Rootly product to price, and at 20 USD it is competitive.
- You want Rootly to replace your pager: budget for both Essentials products, 40 USD per seat, and check that 20 schedules and escalation policies cover every team.
- You handle security or HR incidents: private incidents mean Incident Response Enterprise, so you need a quote.
- You are a startup: apply for the startup discount before the first call.
If your reason to look at Rootly is that Opsgenie reaches end of support on April 5, 2027, our Opsgenie alternative page walks through the migration.
Rootly pricing vs IncidentBot pricing
| What you check | Rootly | IncidentBot |
|---|---|---|
| Incidents in Slack | Incident Response Essentials, 20 USD | Every plan, from 21 USD |
| On-call and paging | Separate product, plus 20 USD per user | Included in every plan |
| SMS and voice paging | Part of On-Call, live call routing 1 number on Essentials | 100 per user on Starter, unlimited (fair use) on Team and Business |
| Status pages | 1 external and 1 internal on Essentials | 1 public on Starter, 3 public or private on Team, unlimited on Business |
| Private incidents | Incident Response Enterprise, quoted | Private status pages from Team; incident channels follow your Slack channel privacy |
| AI features | AI chat, scribe and similar incidents on Essentials, AI SRE quoted | Not offered |
| Read-only stakeholders | Not listed on the pricing page | Unlimited on every plan, never billed |
| Published price for every self-serve plan | Essentials only | Starter, Team and Business |
Where Rootly wins: a strong set of AI features at the entry price, a large workflow engine and startup discounts. Where IncidentBot wins: paging included instead of sold as a second product, a lower per-seat price for incidents plus on-call, a published price on every self-serve plan and free stakeholders. The full plan list and the seat calculator are on on call management software pricing, and the paging side is described on on call management.
If a large share of your pages comes from broken data pipelines rather than broken services, adding data observability that flags stale or missing tables upstream usually cuts the page count more than any incident tool can, whichever vendor you pick.
Questions to ask before you sign or renew Rootly
- Is the seat count the same on Incident Response and On-Call, or can responders who never go on call skip the On-Call license?
- Is there a monthly option, or is the contract annual only?
- Is the annual price increase capped, and at what percent?
- Which features in our pilot are Essentials, and which are Enterprise?
- How are stakeholders who only read incidents counted?
- What happens to our data and retrospectives if we leave?
How much does Rootly cost?
Rootly costs 20 USD per user per month for Incident Response Essentials and another 20 USD per user per month for On-Call Essentials, so 40 USD per seat for both. Incident Response Enterprise, On-Call Enterprise and AI SRE are priced by quote. Checked on rootly.com in September 2026.
Does Rootly have a free plan?
Rootly's pricing page lists no free plan. It offers up to 50 percent off for qualifying startups and a pay what you can program for companies with fewer than 25 employees. IncidentBot has no free plan either; the incident simulator runs a sample incident before you create an account.
Is on-call included in Rootly pricing?
No. Rootly On-Call is a separate product at 20 USD per user per month on Essentials, on top of Incident Response. Incident Response alone manages incidents in Slack but does not page people through schedules and escalation policies.
Is Rootly cheaper than incident.io?
It depends on the plan. With on-call, Rootly's two Essentials products cost 40 USD per user, more than incident.io Team with on-call at 25 USD and less than incident.io Pro with on-call at 45 USD. For incident response alone, Rootly at 20 USD sits between incident.io Team at 15 USD and Pro at 25 USD.
What is the cheapest alternative to Rootly for incidents and on-call?
Among tools with a published price, PagerDuty Professional is the lowest at 21 USD per user per month billed annually with on-call included. IncidentBot Starter costs 24 USD per user per month billed annually, also with on-call included. IncidentBot Starter also includes a public status page and free read-only stakeholders.
Incidents, on-call and a status page on one published price
Create your account, set up one rotation and run a real alert through it. Paging is part of every plan.